Plus 8 Little Known Tips for Selecting the Right One for you Choosing the right domain name for your website is the first step towards a successful online marketing campaign. Should you make a mistake and opt for the wrong kind of name, not only will your online presence be less than impressive but it could result in your website simply being unseen. Why are domain names important? Domain names are so much more than just a virtual address, they actually play an important role in the building of your brand. On the marketing side of things, having a well-chosen domain name, along with.com or .co.za as the extension, will make it easier for you to enjoy the benefits of search engine optimisation. Google tends to give strong domain names with an appropriate extension preference when it comes to ranking. Remember, brand visibility is key to a successful online marketing campaign. Having a domain name will also give your company an official look and feel, which will lend to building the trust that you hope people will have in your company. Websites built with free builders and which are hosted on free platforms, can make a company look unofficial and that in turn can push potential customers away. Finally, domain names go beyond the web and have an effect on your emails. This is something that is not given enough consideration since often people overlook the fact that their email accounts are directly linked to their domains. The last thing you want, is to have a beautifully designed website which links to a free gmail or outlook account. Not only are you not fully utilising the service that you already have available to you but you are also missing out on a phenomenal opportunity to build the credibility and the trust in your company. How to decide on your domain name The name you choose is going to be the name that reflects your company online for years to come. So it is kind of a big deal to make sure that the name you choose is perfect in every way. Your domain name is going to become a big part of the brand you are growing and it will be synonymous with your virtual presence. Ideally, it helps to choose the domain name that will directly lead customers...