Recent Posts From blog
How important is website speed ?
How important is website speed ?By Dianne MillerWebsite speed gives the...
Responsive website design: What it is and why it matters
Stepping up your business with a beautiful new website is without a...
Fixed LTE – amazing offer from Imaginet
Get the best home and business Fixed LTE deals in South Africa right here...
Popular Posts All Time
How important is website speed ?
How important is website speed ?By Dianne MillerWebsite speed gives the first impression for a visitor of that website and business. The question is, “is this site professional and does it load evenly and with reasonable speed? “Developers strive hard to make a website aesthetically pleasing and functional by adding numerous features, content, and functionalities. However, if these features or the content are not adequately optimized it may adversely affect website speed.According to research, if a site takes more than 2 seconds to load, 47% of those looking for service or products will leave for another search. This is especially true for e-commerce sites, as it can cost them millions for every second delayed.Speed plays a decisive role in how audiences perceive a brand on the web. It is a human tendency to consider a faster website more reliable and professional. Inversely, a slow website is mostly annoying and seems to be less promising regarding service delivery or reliability. Turning around that negative impression can be very challenging. The most popular search engine, Google, has made it very clear that this contributes to SEO ranking for their organization. Google considers fast load speed as a positive ranking factor. It...
What is Good SEO?
The question – what is good SEO – revolves around a number of issues. Search engine optimization, in the first instance, refers to a set of interrelated techniques and procedures that are intended to ensure that a specific website or webpage features on the first two or three pages of Goggle and other search engines. In other words, the function of a SEO consultant is to ensure that aspects such as metatags and backlinks are attended to in order to give the website the best chance of ranking high on the search engines. This is in itself is a complex and time consuming task which involves ensuring that all the technical aspects that contribute to high ranking are in place, as well as ensuring that there are high quality inbound links or backlinks directed towards the pages of the Website. Backlinks are one of the prime ways that search engines ascertain the quality and value of a webpage and this in turn has a critical affect on the ranking of that website. However, SEO has evolved into much more than just the application of technical factors. While technical aspects such as keyword research are still essential for good SEO, the field of SEO has...
What is semantic SEO?
What is Semantic SEO? A simple sentence or two will not be sufficient to describe this sea-change in search engine optimization. Think of semantic as “meaning” and link it to ideas of value, authority and viewer intent and context and you will begin to see the significance of semantic SEO. In more formal terms the word semantic is commonly defined as “…the branch of linguistics that deals with the study of meaning, changes in meaning, and the principles that govern the relationship between sentences or words and their meaning” (Source: Dictionary.com) So,in essence semantics is concerned with holistic and coherent patterns of meaning and, for SEO purposes, the way that meaning is constructed by the searcher and interpreted by the search engine. Semantic SEO is best described by these quotes that sum up something of what it is all about “ Semantic search is about identifying intent and contextual meaning” and ” In the future the web will be driven by users not by content” ( from Sharon Hurley Hall). There is obviously a lot to discuss and understand here. Firstly, it is clearly a radical shift from straightforward keyword based search and optimization. Google and other search engines have developed more intelligent algorithms that are able to ascertain intent and context in their search results. What this means in one sense...
The Importance of SEO for Your Business
SEO or search engine optimization is essential for your online business. There are a number of reasons for this. The most obvious reason for having your site fully optimised for SEO is that search engine optimization is the process of ensuring that your business website is visible to potential customers. In other words, without good SEO your attractive and informative website, no matter how good, might never be able to be seen and will not attract customers. The purpose of your business website is not only to attract visitors but also to retain them and to encourage return visits to your site. This is where a well optimized site become essential; especially in terms of factors such as site structure and design. which form part the SEO process. Site speed is another factor that is essential if you are going to encourage and maintain incoming traffic to your website. There are two main categories of SEO – on page optimization and off page optimization. On page optimization refers to the various technical and content related factors on your web page that can be improved and optimized for indexing by the search engines. In other words if you improve aspects such as the metatags on your website this...
Mobile search is on the increase.
Mobile usage and search is on the increase. Our previous article on mobile usage in South Africa provides some indication of mobile usage and the increase in search via mobile app is on the rise. As more people use mobile devices as their main mode of online search and commercial transactions,so the importance of mobile SEO increases. A basic definition of mobile SEO is ” Mobile SEO describes the activity of doing search engine optimization to increase your website’s visibility in mobile searches” . (http://www.mobify.com/insights/what-is-mobile-seo/) One should also bear in mind that search is the most common activity on mobile devices like cell phones – and Google and other search engines have begun to favour websites that are designed to accommodate mobile search and viewing. Here are some pointers to keep in mind when optimizing your site for mobile search and viewing. Remove mobile popups that can obscure the rest of your site on a mobile device. This also applies to all Flash elements on your site – Flash usage is also seen as not being good SEO practice in general as search engines cannot index Flash elements. Don’t water down your content for mobile usage – make sure that your content is the same on both versions of...
