Why SEO should be holistic
The nature of search engine optimization is in the process of changing radically. In the past finding the best keywords and adding these to your code and content was seen to the main aim of the SEO process. This has all changed with changes in search engine algorithms and the way that search engines determine the value of a site. Very simply put, the value of a website or webpage is directly linked to user intent – or...
Why a social media calendar is important
previously published on imagi-nation Maintaining a social media calendar helps to organize site content more effectively. As the infographic below points out, social media, when correctly administered, can produce dramatic results to the number new visitors and purchases for your site. Creating and curating content for your blog and for social media is one of the most effective marketing tools that a webmaster has in his or...
