SEO or search engine optimization is essential for your online business.
There are a number of reasons for this. The most obvious reason for having your site fully optimised for SEO is that search engine optimization is the process of ensuring that your business website is visible to potential customers. In other words, without good SEO your attractive and informative website, no matter how good, might never be able to be seen and will not attract customers.
The purpose of your business website is not only to attract visitors but also to retain them and to encourage return visits to your site. This is where a well optimized site become essential; especially in terms of factors such as site structure and design. which form part the SEO process. Site speed is another factor that is essential if you are going to encourage and maintain incoming traffic to your website.
There are two main categories of SEO – on page optimization and off page optimization. On page optimization refers to the various technical and content related factors on your web page that can be improved and optimized for indexing by the search engines. In other words if you improve aspects such as the metatags on your website this increases the possibility of raking higher on the search engines. For a more in-depth analysis of why search egine optimization is important for your website read this introduction to the subject from MOZ
Extract from the MOZ Intro:
“An important aspect of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users”.
However, the competition is intense and you will need expert advice in how to go about the optimization of your website. This is where a service like ImagientSEO can be useful.