Importance of user intent in SEO and marketing
What is user intent and why has it become so important in optimizing your website? There is a huge difference between standard keyword research and establishing user intent in the praxis of SEO. An excellent article from http://provenrankings.com provides this insight. “Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketingefforts can be...
SEO guide and explanations: infographic
SEO or search engine optimization is becoming more essential each day in order to ensure that your web site appears in the first page or two of the search engines. Simply put, SEO refers to the methods and techniques for ensuring that your pages are indexed and optimized for specific keywords and phrases so that they are ranked highly by the search engines like Google. However there is a great deal more to SEO than keyword selection...
Top SEO trends for 2015
SEO trends are changing all the time – here is an overview of the latest trends – including the predominance of content in SEO marketing. While it is still a matter of much debate, there is a growing consensus that social signals will play an increasingly important role in search engine optimization. An interesting is the rise of security as a ranking signal to take into account in SEO. One of the most important factors...
SEO strategies for business
It has become essential today for business owners to pay attention to search engine optimization Marketing your website means getting people to view your webpages. A business owner needs to increase the traffic – the number of people visiting his or her site – and to make sure that those visitors are interested in the products or services. This is where SEO comes into play. SEO means optimizing your site so that it will...
SEO experts on marketing
Some very interesting views on SEO and marketing in this infographic. One of the insights provided by SEO experts on marketing emphasizes the growing realization that various channels have an impact on SEO – which includes social media channels that can have a real impact on search engine ranking over time. Another factor that is growing in importance is mobile marketing and SEO. Google’s latest announcement that mobile...
What does organic SEO mean?
What is organic SEO and how is it different? Here is a very useful infographic for those who may be uncertain about the difference between organic and other forms of SEO. One can distinguish between organic and “manufactured” SEO links to your site. The meaning is already obvious – when a link or visit to your site is obtained naturally – and by this is meant through normal avenues like someone finding your...
