What is clear from this infographic and dozens of articles on the subject is that optimizing your website for the search engines has changed.
While adhering to the best technical guidelines that will help your site reach page one, the search engines now take a lot more into account when ascertaining site position in search.
What is also very clear is that SEO has moved closer to marketing- search engines now look at how your site relates, interacts and communicates with your viewers or clients.
The question that you should be asking yourself right now is – how does my website and design relate to and reflect the needs and requirements of my target group in terms of content.
The search engines want to provide the best results in search and they are going to great pains to ascertain which sites best relate to and reflect the needs of the viewer.
The first question in this infograhic is, ” have you interviewed your buyers?” In other words, do you know what your clients need and what type of content they require? Are you supplying them with answers to their questions and is your website of value to your viewers or clients? This may sound like marketing because it is – and search engines are going to great pains to select those sites that relate the best to their viewers in determining page rank and position. This is why blog content and social media have become such invaluable tools in SEO. Social media, when done correctly, can be a very useful conduit of views and opinions that can shape and reshape your website so that it stands out from the rest in term of its value to the viewer – a factor that is becoming more important to search engines than ever before.
