Getting you SEO balance “just right’
This excellent infographic clearly shows some of the common errors people make in trying to optimize their websites for SEO. For example, the modern trend is NOT to repeat the same keyword in your text continually ( which can be construed negatively by the search engines) but to vary the keywords by using synonyms and different form of the words. Aspects such as varyinig the anchor text in your links is also dealt with.